Lord Sugar has enlisted the help of serial entrepreneur Matthew Riley, CEO of Daisy Group Plc, to assist him in crowning this year’s Apprentice.
The 37-year-old is one of four interviewers to be drafted in by TV’s most notorious boss, tasked with interviewing this year’s candidates.
Injecting a new spin into the life-changing opportunity, this year’s successful Apprentice will no longer win a six figured salary job working in one of Lord Sugar’s businesses. Instead the winner and their business idea will found the basis of a partnership with Lord Sugar, with an investment to the value of £250,000.